ARLINGTON, Texas, Nov. 5, 2026 /PRNewswire/ — Bowling will continue to be featured in an iconic national celebration and take its place in the famed lineup of the 100th Macy’s Thanksgiving Day Parade® in New York City as Go Bowling showcases one of America’s favorite pastimes with an incredible state-of-the-art float.

Go Bowling is the ultimate destination for people of all ages to discover the fun of bowling. As the consumer-facing brand of the International Bowling Campus (IBC) – home of the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE) – it has proudly served as an official partner of the holiday extravaganza since 2018.

In celebrating 100 years of the Macy’s Thanksgiving Day Parade, the team at Go Bowling will bring Pinelope – a striking float featuring an animatronic bowler in kinetic action – to make her way across the 2 1/2-mile route and highlight the enthusiasm and energy the sport brings to millions each year.

Pinelope will be part of a historic edition of the beloved event, which also includes a record-breaking number of inflatable elements (100), the return of some of the parade’s past favorites and the introduction of several new characters.

“The 100th Macy’s Thanksgiving Day Parade is an incredible milestone, and we’re proud to see bowling represented in this iconic American tradition once again. Bowling brings people of all ages together, creating connections and memories that last a lifetime,” said Tyler Herreman, President of the BPAA. “We’re excited to share our love for the sport with millions of viewers as we celebrate this historic parade and continue to inspire more people to get out of their normal routine and Go Bowling!”

As Pinelope is joined on her parade path by lively bowling pin-costumed characters, the presentation from Go Bowling has become part of the annual tradition for those in attendance and watching from across the world. The eye-catching display encourages all to enjoy the sport alongside family and friends.

“The 100th Macy’s Thanksgiving Day Parade provides a remarkable platform to showcase bowling and connect with millions of people across the country,” said John Harbuck, President of Strike Ten Entertainment. “Through our partnership with the parade, we’re able to bring the fun, excitement and inclusive spirit of bowling to millions  as they come together to celebrate Thanksgiving. We’re proud to continue this tradition and remind everyone over the holidays – Don’t Go Boring, Go Bowling!”

One lucky bowler will win the 2026 Macy’s Thanksgiving Day Parade Shopping Spree, a $1,000 holiday shopping spree at Macy’s. To enter the sweepstakes, go to GoBowling.com/2026Macys.

The 100th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 26 on NBC, Peacock and Telemundo starting at 8:30 a.m. across each time zone in the United States. Check local listings for details.

For more information, visit macys.com/s/parade. To follow and participate in the excitement, check out @macys on social media and follow #MacysParade.

To join in Go Bowling’s Thanksgiving fun, follow on Facebook, Instagram, X and TikTok and visit GoBowling.com.

About Macy’s Thanksgiving Day Parade
The Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy’s signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy’s Parade, please visit macys.com/s/parade. 

About Go Bowling
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.

About BPAA
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas, at the International Bowling Campus, the BPAA provides its over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.

About International Bowling Campus
The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors’ Association of America, representing the business interests of bowling centers; Strike Ten Entertainment, the marketing arm for the industry; the International Bowling Museum and Hall of Fame; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; Bowlers Journal International and Bowling Center Management, the industry’s premier magazines; and the International Training and Research Center.

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SOURCE United States Bowling Congress, Inc.