inDrive, a global mobility and delivery platform, is sharing first-year performance highlights from inDrive.Ads, one year after its July 2025 pilot launch. Since then, inDrive.Ads scaled from zero to billions of impressions, gaining the trust of thousands of advertisers across 25 live markets in LATAM, EMEA, and APAC. A share of inDrive’s ad inventory funds inDrive’s in-house impact programs – in H1 2026, that gave the impact programs more than 1.7 million impressions in reach, including targeted support for such projects as Juntas Llegamos in Mexico, Colombia, and Peru; inVision University in Kazakhstan; and the Alternativa Film Festival in Colombia. Ad revenue is also designed to help keep fares fair for riders and commissions low for drivers.
Key Business Highlights
In its first year, inDrive.Ads expanded to 25 countries globally and grew to over 2,000 active advertisers each month.
Direct, managed partnerships with all Big 5 agency holdings and brands became an increasingly important part of the business alongside programmatic demand – spanning dozens of campaigns with 30+ brands across 8 countries in EMEA, APAC, and LATAM, and the team shipped 10+ major product features. These included new high-impact ad formats and improved mediation for more consistent fill across markets, faster-loading placements that cut the delay before an ad appears, and a fully integrated consent management platform giving users clear, direct control over their data. For advertisers, the practical result is more reliable delivery and cleaner measurement; for riders, it means ads that load faster and respect the privacy choices they’ve made.
The early focus of our business spanned quick-service restaurants (QSRs), consumer goods, footwear and apparel, consumer electronics, telco, automotive, and financial services, including regional campaigns with leading QSR and banking brands in North Africa and Central Asia.
Why inDrive.Ads?
inDrive.Ads sits inside a different kind of media environment – what we call Ride Media. Instead of interrupting people in the middle of something else, ads appear during moments that are already happening on their own: whether someone’s waiting for their ride to arrive, or a driver’s waiting for their next passenger. There’s nothing to skip past and nothing competing for attention – the ad is simply present in a moment the rider is already in, the same way a billboard is present on a street someone’s already walking down.
Across inDrive’s footprint of more than 8 billion rides, that adds up to a structurally captive audience.
Global Presence
inDrive.Ads is live in 25 countries spanning LATAM, EMEA, and APAC – with expansion into inDrive’s remaining markets underway.
“The first year was about building a strong advertising monetization foundation to sustain our future growth,” said Max Silin, Director, inDrive.Ads. “Next, as inDrive evolves into a retail media ecosystem, we are moving towards a model where ads support holistic, value-driven, user-centric journeys, making every touchpoint an organic part of the experience. Today, we are focused on deepening relationships with global brands and agencies, as well as local market champions who trust us to deliver against their marketing objectives, as we continue building an advertising platform that serves as a natural extension of inDrive values and helps fuel our mission.”
As inDrive.Ads moves into its second year, that remains a key standard for us: growth that funds fairness for riders and drivers, not growth that comes at their expense.
About inDrive
inDrive is a global mobility and delivery platform. The inDrive app has been downloaded over 400 million times, and has been named the second most downloaded ride-hailing app. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200 cities in 48 countries. Driven by its mission to challenge Injustice through fair choices, inDrive is committed to having a positive impact on people’s lives. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
For more information visit: www.inDrive.com, inDrive.Ads website
View source version on businesswire.com: https://www.businesswire.com/news/home/20260914479354/en/
Media gallery
