AI May Be Replacing Google for Business Discovery, Says Tampa Entrepreneur

How AI Is Changing the Way Consumers Discover Businesses

Brandon, United States – June 3, 2026 / Contenu /

Former Creative Director Behind National Television Brands Warns: AI Is Rewriting How Consumers Discover Businesses

Tampa entrepreneur Nataliya Scarberry says companies that dominated Google search may disappear from AI recommendations unless they adapt now

TAMPA, Fla. — Entrepreneur and AI strategist Nataliya Scarberry, founder of CONTENU ContenuHome, is sounding an alarm for business owners across America: the next digital disruption is already underway, and many companies don’t realize it.

In a recent appearance on FOX 13’s Unscripted, Fox13newsAI Strategist & Entrepreneur | FOX 13 Tampa BayScarberry explained how artificial intelligence platforms such as ChatGPT, Perplexity, and Google’s AI-powered search experiences are fundamentally changing how consumers discover businesses.

According to Scarberry, businesses that spent years climbing Google’s rankings now face a new challenge: being recommended by AI.

“Consumers used to receive pages of search results,” Scarberry said during the interview. “Now AI often presents only a handful of recommendations. If your business isn’t one of them, you may never be considered.”

The warning comes from someone who has spent more than two decades helping shape consumer perception through media, storytelling, and digital marketing.

Before founding CONTENU, Scarberry worked in creative leadership roles connected to nationally broadcast campaigns reaching millions of households. She later helped lead digital transformation initiatives in the museum sector during the pandemic before launching her own agency focused on helping brands navigate the evolving digital landscape.

From Television Commerce to AI Discovery

Scarberry’s career spans multiple waves of technological change from traditional media to social media and now artificial intelligence.

She believes the shift toward AI-powered discovery may become one of the most significant transformations businesses have faced since the rise of the internet.

“Businesses spent years learning search engine optimization,” Scarberry said. “Now they’re entering an era where they must understand how AI evaluates authority, trust, expertise, and relevance.”

Her agency has begun helping healthcare providers, construction firms, and professional service companies adapt their digital presence for AI systems that increasingly answer questions directly instead of directing users to traditional search results.

Why Trust Matters More Than Ever

While AI is transforming technology, Scarberry argues that human credibility is becoming even more important.

She believes companies must invest not only in technical optimization but also in authentic expertise, leadership visibility, and original content.

“People still do business with those they know, like, and trust,” Scarberry said. “The businesses that combine human authority with AI visibility will have a significant advantage.”

An Immigrant Entrepreneur’s Perspective

Scarberry’s perspective is shaped by a career defined by reinvention.

Originally from St. Petersburg, Russia, she immigrated to the United States at age 19, launched her first company at 22, later worked with nationally recognized brands, and today leads a growing agency serving clients throughout the United States.

She recently launched Americans by Choice YoutubeAmericans By Choice, a YouTube series featuring immigrant founders and entrepreneurs who chose America and built businesses from the ground up.

About Nataliya Scarberry

Nataliya Scarberry is the founder and creative director of CONTENU, a Tampa-based creative and AI visibility agency helping organizations strengthen brand authority, digital presence, and AI discoverability. Her background spans broadcast media, brand development, digital transformation, and AI search strategy.

Media Contact

Nataliya Scarberry

Founder & Creative Director

CONTENU

contenu.us

nscarberry@contenu.us