Protect & Assist answers unknown callers and makes them explain themselves before a parent’s phone rings & built a free care-money check in the process.
HOUSTON, TX, UNITED STATES, November 10, 2026 /EINPresswire.com/ — A caller knows a parent’s name, the story sounds believable, and then comes a request for bitcoin. To combat this rising threat, Houston startup Protect & Assist has launched a new AI-powered call screening service built specifically to watch for that exact turn in the conversation.
With Protect & Assist, unknown callers must explain who they are trying to reach, who they are, and why they are calling. The parent hears the introduction and decides whether to connect. The service then monitors the opening portion of the connected call for potential scam language. If a hang-up rule is enabled, a call assessed as unsafe is automatically ended and the family is immediately notified.
It gives parents and grandparents a choice—and gives families another way to look out for them from a distance.
People age 60 and older reported approximately $7.7 billion in losses to the FBI’s Internet Crime Complaint Center in 2025, up 59 percent from the previous year, according to its 2025 Internet Crime Report.
“People need to realize that scammers love your parents and grandparents too,” said Trevor Shuman, founder and CEO of Protect & Assist.
Another place families may be losing money: help they haven’t found
Alongside call screening, Protect & Assist is providing a free tool to help families explore assistance with care, prescriptions, and everyday expenses.
The Help Paying for Care check explores 24 programs, including VA benefits, Medicaid home care, Medicare premium assistance, and food and utility help. The results go beyond simply naming programs—printable filing kits explain what documents to gather, where to apply, and where to obtain free assistance.
No account or purchase is required. Assessment answers stay securely in the user’s browser tab and are never sent to the company. Each respective agency makes the final eligibility decisions.
“The screening is our business. The care check is free because it should be,” Shuman said.
A first step that costs nothing
Phone owners and families can check compatibility before paying. Call Screening starts at $19.99 for the first month for new customers, then $49.99 monthly. Guardian plans, which provide longer monitoring windows, start at $67.99 monthly. Every plan also includes a daily check-in call that asks how they’re feeling and keeps the answers, medication reminder calls that log each dose, and a shared care plan the family can export as a PDF for the doctor. Customers can cancel at any time, backed by a 30-day money-back guarantee.
(Note: Call screening can make mistakes and cannot guarantee protection from every scam. Protect & Assist is not an emergency service or medical provider.)
About Protect & Assist
Protect & Assist is operated by Protect and Assist, LLC, a Houston, Texas company building AI call screening and care tools for older adults and their families.
Media Contact:
Trevor Shuman, Founder and CEO
Protect & Assist
support@protectandassist.com
(724) 667-2267
https://protectandassist.com
Trevor Shuman
Protect & Assist
+1 724-667-2267
support@protectandassist.com
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